Monday, October 19, 2009

Acquisitions


Coca-Cola has had many acquisitions over the years. A few of these being: Energy Brands known as Glaceau, fortified water brands such as VitaminWater, and Fuze teas. Coke had recently wanted to acquire Huiyuan Juice group in China which did not go through due to a denial from the China Ministry of Commerce. However, Coca-Cola is still holding a presence in China and is planning to open a plant and distribution centerin China as well as help build schools and libraries.

Coca-Cola has certainly used acquisitons to diversify their product line even further. The product line has grown from just soft drinks to water, tea, coffee, energy drinks, and even juice. It can definitely be said that there's "something for everyone" in Coca-Cola's product line.

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