Sustainability

Coca-Cola values the relationship they have with their employees. They want their workplaces to be based on recognized workplace human rights, where all employees are valued and inspired to be the best they can be.
The Workplace Rights Policy that Coca-Cola follows addresses the following issues:

Freedom of Association and Collective Bargaining
Forced Labor
Child Labor
Discrimination
Work Hours and Wages
Safe and Healthy Workplace
Workplace Security
Community and Stakeholder Engagement

You can read Coca-Cola's Workplace Rights Policy here.

Acquisitions

Coca-Cola has had many acquisitions over the years. A few of these being: Energy Brands known as Glaceau, fortified water brands such as VitaminWater, and Fuze teas. Coke had recently wanted to acquire Huiyuan Juice group in China which did not go through due to a denial from the China Ministry of Commerce. However, Coca-Cola is still holding a presence in China and is planning to open a plant and distribution centerin China as well as help build schools and libraries.

Coca-Cola has certainly used acquisitons to diversify their product line even further. The product line has grown from just soft drinks to water, tea, coffee, energy drinks, and even juice. It can definitely be said that there's "something for everyone" in Coca-Cola's product line.

Broad Differentiation

The competitive strategy that Coca-Cola follows in their main business is the broad differentiation strategy. This strategy is most attractive whenever buyers' needs and preferences are too diverse. Everyone has different tastes and in any room of people, you will find that some are lovers of soda and some are not. Some love coffee and some do not. We are very diverse in our likes and dislikes, and Coca-Cola recognizes these differences.

The evidence that supports the broad differentiation strategy is that Coca-Cola focuses on tastes preferences. Due to the diverse population, Coca-Cola offers products from one spectrum to the other. They offer soda, water, juice, energy, and coffee products. At lease one segment of their extensive product line will appeal to everyone. This is the essence of broad differentiation - to be unique in ways that are valuable to a wide range of customers.

Outsourcing

Even though Coca-Cola is highly successful in their business, the decision makers of the company decided that they did not have the time or the expertise to produce its own bottles. Coca-Cola was able to license a group of bottlers to bottle the product so that the company could focus on product quality and growing market share.
By allowing an independent bottling company to produce the bottles, Coca-Cola was able to perform better and even at a lower overall cost. The quality control necessary for the bottles needed to be focused on moreso than Coca-Cola was able to provide, so outsourcing was an excellent alternative. Coca-Cola was then able to focus on the quality control of the actual beverage and work on marketing all of Coca-Cola's products to the world.

5 Interesting Facts About Coke

It happens nearly 1.6 billion times a day. That moment of “ahhh,” the simple pleasure of refreshment (This is what McDonalds has been referring to as "The Coke Reflex" on their commercials).

In 1886, consumers enjoyed an average of nine servings of our Company’s products per day. Today, consumers enjoy nearly 1.6 billion servings per day.

Plants throughout our system have begun rinsing beverage packages using ionized air instead of water to further reduce the water used in our manufacturing process, while maintaining quality and increasing our overall water efficiency.

During World War II, 5 billion bottles of Coca-Cola were sent to service persons and 64 bottling plants were established to quench the troops’ thirst and remind them of home.

Our sponsorship of the Beijing 2008 Olympic Games was the most successful sponsorship in Company history, contributing to 19 percent unit case volume growth in China in 2008.