To Refresh the World...

The Coca-Cola Company was established in 1886. The original Coke product was first sold at a pharmacy for five-cents a glass where approximately nine glasses were sold each day. Coke became portable in 1894 when it was first put into bottles.

In 1900, there were two bottlers of Coca-Cola. By 1920, there were 1,000 bottlers of Coca-Cola. In 1928, it became a part of the Olympic Games. When America entered World War II in 1941, President Woodruff ordered that “every man in uniform gets a bottle of Coca-Cola for 5 cents, wherever it is, and whatever it costs the Company.” The international appeal of this brand was embodied by a 1971 commercial where a group of young people from all over the world gathered on a hilltop in Italy to sing "I'd Like to Buy the World a Coke."

In the 1980s Diet Coke was introduced and “new Coke.” This new version of Coke was later determined to be the biggest marketing mistake ever. After fans of the original Coke formula begged for the old version to return, it did with a new addition to its name, Coca-Cola Classic.

In the 1990s, the advertising campaign “Always Coca-Cola” was introduced as well as the now familiar polar bears. Today Coca-Cola is focused on what people from different cultures and backgrounds want to drink, and where and how they want to drink it.

According to 2008 statistics, consumers in more than 200 countries enjoy Coca-Cola products at a rate of 1.6 billion servings a day. Coca-Cola offers products that some may not even recognize as being a “Coke” product. Some of these products include: Fanta, Dasani, VitaminWater, Powerade, Minute Maid, and Georgia Coffee.
                   

Today Coca-Cola offers more than 3,000 products, their net operating revenues are approximately $32 billion, and there are more than 92,000 associates working for Coca-Cola.