Demographics to Smile About

Across all nations, lifestyles and ages, Coca-Cola is witnessing tremendous opportunities to refresh and nourish people. Their presence around the world provides them with valuable insights into the demographics of people, economies, as well as social trends in each of their markets. This knowledge allows them to monitor their growth effectively and efficiently.

It is believed that over the next decade, the positive demographic trends will help fuel their continued growth even more. Brazil, China, India and Turkey are markets where Coca-Cola is an industry leader and continue to experience strong growth. In 2008, they grew their unit case volume 7% in Brazil, 19% in China, 14% in India and 15% in Turkey. Other emerging markets are likely to see strong growth, especially since Coca-Cola is still providing new products that are proving to be successful.