Coca-Cola's Mission includes three simple phrases:
* To refresh the world *To inspire moments of optimism and happiness *To create value and make a difference
Coca-Cola has put together a roadmap to focus on how they can continue to be successful long-term. They call this roadmap their 2020 Vision.
* To refresh the world *To inspire moments of optimism and happiness *To create value and make a difference
Coca-Cola has put together a roadmap to focus on how they can continue to be successful long-term. They call this roadmap their 2020 Vision.
According to Coca-Cola's website, this is their 2020 Vision:
People: Be a great place to work where people are inspired to be the best they can be.
People: Be a great place to work where people are inspired to be the best they can be.
Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.
Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.
Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.
Productivity: Be a highly effective, lean and fast-moving organization.
I think it is great to see companies using a long term vision/mission plan. This seems to be a good one.
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