The Mission & Vision

Coca-Cola's Mission includes three simple phrases:
* To refresh the world   *To inspire moments of optimism and happiness   *To create value and make a difference

Coca-Cola has put together a roadmap to focus on how they can continue to be successful long-term. They call this roadmap their 2020 Vision.

According to Coca-Cola's website, this is their 2020 Vision:
People: Be a great place to work where people are inspired to be the best they can be.

Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.

Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.

Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.

Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.

Productivity: Be a highly effective, lean and fast-moving organization.

Most Valuable Brand

I noticed this link on MSN's homepage today, and I had to share with everyone. Please click here.

It certainly does not surprise me that some insurance/financial companies has fallen off the list of Most Valuable Brands with the financial crisis that is happening.

Of course, I was very happy to see Coca-Cola at the top of the list! Let me know what you think of the updated list.

Absorbed by Coke

My husband and I went to the first NFL game of the season last weekend to see the Tampa Bay Buccaneers play the Dallas Cowboys at Tampa. As I was sitting in the stadium, I couldn't help but notice how surrounded I was by Coca-Cola advertisements. I took a few pictures since I obviously had this blog on the brain... (we were rooting for the Buccaneers and they ended up losing 34-21, in case you were wondering). Can you find Coca-Cola (or just a Coca-Cola product) in each picture?
     

                                  

Demographics to Smile About

Across all nations, lifestyles and ages, Coca-Cola is witnessing tremendous opportunities to refresh and nourish people. Their presence around the world provides them with valuable insights into the demographics of people, economies, as well as social trends in each of their markets. This knowledge allows them to monitor their growth effectively and efficiently.

It is believed that over the next decade, the positive demographic trends will help fuel their continued growth even more. Brazil, China, India and Turkey are markets where Coca-Cola is an industry leader and continue to experience strong growth. In 2008, they grew their unit case volume 7% in Brazil, 19% in China, 14% in India and 15% in Turkey. Other emerging markets are likely to see strong growth, especially since Coca-Cola is still providing new products that are proving to be successful.

To Refresh the World...

The Coca-Cola Company was established in 1886. The original Coke product was first sold at a pharmacy for five-cents a glass where approximately nine glasses were sold each day. Coke became portable in 1894 when it was first put into bottles.

In 1900, there were two bottlers of Coca-Cola. By 1920, there were 1,000 bottlers of Coca-Cola. In 1928, it became a part of the Olympic Games. When America entered World War II in 1941, President Woodruff ordered that “every man in uniform gets a bottle of Coca-Cola for 5 cents, wherever it is, and whatever it costs the Company.” The international appeal of this brand was embodied by a 1971 commercial where a group of young people from all over the world gathered on a hilltop in Italy to sing "I'd Like to Buy the World a Coke."

In the 1980s Diet Coke was introduced and “new Coke.” This new version of Coke was later determined to be the biggest marketing mistake ever. After fans of the original Coke formula begged for the old version to return, it did with a new addition to its name, Coca-Cola Classic.

In the 1990s, the advertising campaign “Always Coca-Cola” was introduced as well as the now familiar polar bears. Today Coca-Cola is focused on what people from different cultures and backgrounds want to drink, and where and how they want to drink it.

According to 2008 statistics, consumers in more than 200 countries enjoy Coca-Cola products at a rate of 1.6 billion servings a day. Coca-Cola offers products that some may not even recognize as being a “Coke” product. Some of these products include: Fanta, Dasani, VitaminWater, Powerade, Minute Maid, and Georgia Coffee.
                   

Today Coca-Cola offers more than 3,000 products, their net operating revenues are approximately $32 billion, and there are more than 92,000 associates working for Coca-Cola.